# Objective:
1. Insights on Research and Analytics Industry
2. Providing Basic Understanding on Research Process and Statistics tools
3. Application across domain areas
AROWE - COURSE CURRICULUM (40 hours)
1. BUSINESS MODEL (2 hours)
· Types of business models
· Challenges in business models
· Functional areas of business
2. RESEARCH IN MANAGEMENT (3 hours)
· Overview of qualitative and quantitative research
· Types of research strategy
3. HYPOTHESIS FORMULATION
4. CONCEPTS AND MEASUREMENTS
5. PRIMARY DATA COLLECTION (2 hours)
· Questionnaire design
6. DATA MANAGEMENT ( 3 hours)
· Selection, Split, Sort File
· Restructuring Data, Merge, Transform
7. STATISTICAL TOOLS (DATA ANLAYSIS) using SPSS or SAS ( 30 hours)
· Basics: When, What, Where, How to use Stats Test
· Business Model and Developing Statistical Model
· Univariate , Bivariate and Multivariate tools
· Frequency, Multi Response Set, Percentage,
Central tendency measures, Measure of dispersion
Graph- Bar, Line, Scatter
· Chi-square, T test, ANOVAs, Correlation
· Regression, Multiple Regression, Binary Logistic Reg.
· Factor analysis, Cluster analysis, Conjoint analysis, Perceptual Mapping
· Reliability and Validity
8. Report Writing
9. Live Project
For more information, mail us at: info@ureachsolutions.com or Contact : +91 9620074144
